Invest in the Riviera
A clear view of the Italian Riviera market, and a team on the ground to act on it.
A Coast in Focus
Asking prices rose in most main towns last year, harbour schemes are planned and visitor numbers are high. Here is what the figures show.
7 of 8main towns with rising asking prices
In the year to September 2026, average asking prices rose in seven of the eight main towns between the French border and Imperia.
£93m + £141mtwo harbour schemes under way
The coast’s harbours are being rebuilt, led by around £93m for one old harbour and about £141m for a new marina.
984,628visitor arrivals, 2025
Visitor arrivals in the province of Imperia in 2025, up 3.7% on 2024. More than half came from abroad.
c. 45 minto Nice airport by car
Nice Côte d’Azur Airport is about 45 minutes by car from the heart of the coast, with Monaco closer still.
Where the Investment Is Going
Harbours and Marinas
The waterfront is the coast’s biggest story. In Sanremo, Reuben Brothers, who have held Portosole since 2016, are behind an old harbour scheme put at around £93m, with work expected to start at the earliest towards the end of 2027. Imperia plans a tender for about £141m of marina works over 2027 to 2032. At the French border, Monaco Ports has run Cala del Forte in Ventimiglia since 2020, with a concession to 2094.
Transport and Rail
Nice Côte d’Azur Airport is about 45 minutes by car from Sanremo, and the A10 runs the length of the coast. Liguria wants to double the last single-track stretch of the Genoa to Ventimiglia railway; in October 2026 the European Commission backed adding it to the Mediterranean Corridor, with an aim to start in 2027 and finish by 2035. Along the sea, the old railway line is now a 24 km cycle path.
Tourism Demand
The province of Imperia welcomed 984,628 visitors in 2025, up 3.7%, and more than half came from abroad. Across Liguria, nights rose 3.75% to 20.8 million. Holiday letting is well established, with 7,978 registered tourist rental apartments in the province in 2025.
Timings are the stated aims of councils and developers. Several approvals and funding steps are still pending.
The Coast at a Glance
Asking prices, rents and yields across the Riviera.
- Average asking price
- £2,573/m²province of Imperia, Sept 2026
- Across the main towns
- £1,893–£3,938average asking price per m²
- Average asking rent
- £11.12/m²a month, province of Imperia
- Gross yield
- Up to 7–10%gross, depending on factors†
Source: Immobiliare.it, asking prices for all residential property, September 2026; asking prices are not sale prices. †The Riviera Concierge’s indicative estimate: up to 7–10% gross, depending on factors such as the property, its location and the letting strategy. Managed short lets can achieve higher yields than long lets, depending on location, season and occupancy. Indicative, not guaranteed, before costs and tax. Figures are converted at indicative exchange rates, and rates vary. Town-by-town figures are available on request.
Scarce long-term rentals
Few homes are offered for long-term rent: in September 2026, across seven of the main towns, Immobiliare.it listed 197 homes to rent against 3,106 for sale, roughly one for every sixteen.
Established holiday letting
The province of Imperia had 7,978 registered tourist rental apartments in 2025, and more than half of its visitors came from abroad.
Let It, and Let Us Look After It
Whether you prefer the longer-term tenancy of a long let or the flexibility of holiday lets, we can manage your property for you.
Long-Let Management
We look after long lets for you: finding tenants, managing the tenancy and caring for the property while it is let.
Short-Let and Airbnb Management
We run holiday lets on Airbnb and similar platforms, from the listing and guest messages to check-ins, cleaning and upkeep between stays.
Our indicative estimate; actual yields vary with the property, its location and the letting strategy. Managed short lets can achieve higher yields than long lets, depending on location, season and occupancy. Indicative, not guaranteed, before costs and tax.
One Team, from Search to Keys
Find
We help you narrow down towns along the coast or villages inland, plan your visit and go to viewings with you.
Buy
We introduce solicitors, mortgage advisers and tax and inheritance specialists, and guide you from the purchase proposal to the final deed at the notary’s office.
Build & Renovate
From a new coastal villa to a full transformation, our architects, designers and builders turn your plans into a finished home.
Look After and Let
Regular inspections, preventative care and maintenance plans tailored to your property, so it stays in impeccable condition while you are away, and long-let or holiday-let management if you plan to let it.
Talk to Us About Investing
Tell us a little about your plans. We can send you investor information for the Riviera or arrange a call, whichever suits you.
- Asking prices and rents, town by town
- The harbour, waterfront and rail projects, with dates and sources
- How buying and letting work in Italy
- Indicative yields for the kind of property you have in mind
- A call with our team, if you would like one